The problems

    Many organisations struggle with content overwhelm. The tools and systems don't join up. There's always too much to do, and it's not always the right stuff. New content is created at pace while vital older content is neglected. Teams work in silos, processes are not always clear, and leadership questions the value of content investments.

    The fundamental issue isn't just about creating better individual pieces of content – it's about building the organisational capabilities needed to consistently create, manage, and improve effective content at scale.

    Content Maturity

    How Content Maturity works

    The Content Maturity tool provides a comprehensive analysis of your organisation's content capabilities across five critical areas:

    • Strategy provides the direction, underpinnings and framework for all content activities.
    • Culture encompasses the organisational mindset: behaviours and attitudes that shape how content is valued and approached.
    • Operations covers the day-to-day practices, processes, and capabilities that enable consistent content delivery.
    • Substance focuses on the quality, effectiveness, and characteristics of content itself.
    • Infrastructure encompasses the systems, frameworks, knowledge and foundations that enable effective, efficient content operations.

    Each area contains multiple aspects and facets that drill down into specific capabilities. The tool analyses your current maturity level and identifies where improvements will have the biggest impact.

    Our framework is built on 10 years of experience helping organisations become more content mature, combined with insights from creating other successful maturity assessment tools.

    Content Maturity Ring

    What you'll gain

    Immediate insights: Get a clear picture of your current content capabilities and how they compare to content-mature organisations.

    Strategic clarity: Understand which areas need attention first and how improvements connect to business outcomes.

    Stakeholder alignment: Use objective assessment data to build consensus around content priorities and secure buy-in for improvements.

    Investment justification: Make compelling cases for content resources, tools, and strategic changes with evidence-based recommendations.

    Actionable roadmap: Receive prioritised recommendations that show you exactly how to move from where you are to where you need to be.

    Who it's for

    The Content Maturity tool is designed for:

    • Content leaders who need to demonstrate value and secure resources
    • Consultants and agencies helping clients improve their content capabilities
    • Organisations committed to quality content and the systems needed to sustain it
    • Teams who want to move beyond ad-hoc content creation to strategic, mature practices

    Whether you're just starting your content journey or looking to optimise existing capabilities, the tool meets you where you are and maps a clear path forward.

    Start your maturity analysis